SEO
Core Web Vitals for small sites: a practical checklist
Eight things to do, three to stop doing. For a small site that is the whole list.
Core Web Vitals sound intimidating. For a typical small site they come down to a handful of fixable habits. Here is the checklist we run before any launch.
Do these
- Serve images in modern formats and size them to their container.
- Set explicit width and height on images to stop layout shift.
- Preload the one font and the hero image that matter, lazy-load the rest.
- Ship less JavaScript: every script is a tax on the main thread.
Stop doing these
- Loading five tracking scripts before the page is even visible.
- Embedding a heavy map or video that nobody scrolls to.
- Shipping a 4000px hero image to a phone.
To find what is actually slow, a proper SEO toolkit pays for itself the first time it flags a problem you could not see.
Our pick: Ahrefs
The SEO data we trust most for keywords, backlinks, and audits.
We bake every item on this list into our web development work, and the measuring tools come from the stack we reach for on every project.
If it sounds like a fit
Tell us the goal. We will tell you whether we are the right studio for it.
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