Cerfel
Guides & reviews
Guides and notes
Written up after the fact, out of client projects. Mostly the parts that were harder than expected.
Latest guides
ToolsFramer vs Webflow: which one should you build on?
Both build polished sites without code. The honest dividing line is narrower than either company suggests, and it comes down to your content.
August 6, 2026 · 7 min read
ToolsChoosing a website platform in 2026
WordPress, Webflow, Framer, or custom? Three questions settle it, and none of them is about features.
May 28, 2026 · 9 min read
PlaybookHow much should a website cost in 2026?
What each band buys you, what carries on costing after launch, and what moves the number.
May 10, 2026 · 9 min read
SEOThe SEO basics every small business site needs
The short list of things that move a small site, and the tools we use to do them.
April 25, 2026 · 8 min read
ToolsThe website tool stack we reach for in 2026
Hosting, CMS, SEO, email, analytics: what we run projects on, and the point at which each one stops being worth it.
April 12, 2026 · 10 min read
SEOCore Web Vitals for small sites: a practical checklist
Eight things to do, three to stop doing. For a small site that is the whole list.
March 3, 2026 · 6 min read
If it sounds like a fit
Tell us the goal. We will tell you whether we are the right studio for it.