How much does a website cost in 2026?
Doing it yourself costs a plan, about $36 to $360 a year at list price; having it built starts around €2,500 here. Prices checked in October 2026.
Website pricing looks chaotic because people quote wildly different things under the same word. A €50 template and a €50,000 platform are both websites. Here is how to think about it so a quote actually means something.
The short answer: a site you build yourself costs a plan and your time, and in the chart further down a year runs from about $36 on Hostinger’s entry plan, paid four years upfront, to $360 on Framer Pro. A site built for you costs the build first: at this studio, a small site starts around €2,500 and a custom build around €4,000. After launch, both keep costing every year: the hosting or the builder, the domain, and the changes.
What you are paying for
- Strategy: deciding what the site must do before anyone designs it.
- Design: how it looks, and how obvious it is to use.
- Build quality: speed, accessibility, and code you can maintain.
- Aftercare: hosting, updates, and steady improvement.
What each route costs
Doing it yourself on a builder costs the plan and your time: $10 a month on Framer Basic, $15 on Webflow Basic and $25 on Webflow’s CMS plan, all billed yearly (prices checked on 17 October 2026 on each vendor’s pricing page). Hiring someone means a quote per project or per day, so compare quotes on what they include rather than on the total. Our own prices are public: a small site starts around €2,500 and a custom build around €4,000, with a fixed-scope proposal before any work. Each step up buys more strategy and more ownership, not just more pages.
What each of our services and prices covers is on its own page. If you are not sure which route fits, tell us about the project and we will give you a straight answer.
The costs that carry on after launch
Almost every quote you will be shown covers the build and stops there. The running costs are smaller but they never end, and they are the ones people forget to budget for.
- Domain: a small fixed cost, but renew it on time. A lapsed domain is the single most expensive mistake on this list.
- Hosting: anywhere from nothing on a static host to a monthly platform fee once you need a CMS, more editors, or real traffic.
- Maintenance: updates, backups, and the occasional broken thing. On a self-hosted CMS this is not optional.
- Changes: new pages, new sections, seasonal edits. Either you do them, or you pay someone who can.
Read the chart twice. Hostinger’s entry price is for 48 months paid upfront ($143.52) and renews at $10.99 a month, more than three times the $2.99 it starts at. And over three years at list price, Webflow’s CMS plan comes to $900 and Framer Pro to $1,080, before the domain, email or any paid analytics.
What moves the price
Two quotes for the same site can differ widely, and the reasons are usually these. If a quote surprises you, ask which of them applies.
- Page count is the weakest driver. Ten pages built from three templates is a small job; three pages that each behave differently is not.
- Anything that takes payment, books a slot, or logs someone in changes the category of the project entirely.
- Content. If the copy, photography, and translations do not exist yet, someone has to make them, and that is rarely in the build price.
- Integrations with a CRM, a booking system, or an inventory that already exists. The integration is usually harder than the site.
- Migration from an existing site with traffic worth keeping: URL mapping, redirects, and not losing rankings is real work.
Brief well, spend less
- Write down the one thing the site must achieve.
- Gather examples of sites you admire, and why.
- Be honest about your real budget; it speeds everything up.
- Decide who will own content and updates after launch.